🌟 Transformation Leadership

Transforming retail & FMCG through strategy, innovation & growth

With 30+ years of experience from leading roles in retail and FMCG, I help companies and boards navigate through digitalization, cultural transformation and internationalization.

Yvonne Magnusson

TRUSTED BY LEADING COMPANIES

Indiska
Fashion & Interior Retail
Insula
Investment & Property
NK
Department Store
Kesko
Finnish Retail Group
Cervera
Home & Tableware
Villeroy & Boch
Premium Tableware
Unilever
Consumer Goods
Gallerix
Art & Framing
Indiska
Fashion & Interior Retail
Insula
Investment & Property
NK
Department Store
Kesko
Finnish Retail Group
Cervera
Home & Tableware
Villeroy & Boch
Premium Tableware
Unilever
Consumer Goods
Gallerix
Art & Framing
Indiska
Fashion & Interior Retail
Insula
Investment & Property
NK
Department Store
Kesko
Finnish Retail Group
Cervera
Home & Tableware
Villeroy & Boch
Premium Tableware
Unilever
Consumer Goods
Gallerix
Art & Framing
Indiska
Fashion & Interior Retail
Insula
Investment & Property
NK
Department Store
Kesko
Finnish Retail Group
Cervera
Home & Tableware
Villeroy & Boch
Premium Tableware
Unilever
Consumer Goods
Gallerix
Art & Framing

EXPERTISE IN NUMBERS

Proven leadership through results

+

Years of leadership expertise

+

Years as CEO and leader

+

Board assignments completed

Successful transformations

Core Competencies

Specialized expertise areas that drive transformation forward

Change Management
Cultural Transformation
Digital Transformation
Business Modelling
Internationalization
Retail Excellence

What I Offer

Four focused service areas to drive transformation and growth in retail and consumer markets.

Board Work
Commercial acumen and strategic focus for boards on transformation journeys, operational excellence, and sustainability.
  • Internationalization and digitalization
  • Cultural transformation
  • Strategic direction and oversight
  • Operational excellence
  • Sustainability integration
Read more
Senior Advisor
Ongoing advisory for management teams and owners in retail and consumer.
  • 2-3 days/month engagement
  • Strategic sparring
  • Retail & Consumer expertise
Read more
Interim Executive
CEO/CCO roles when transformation, turnaround, merger of companies or structural changes are needed.
  • Rapid analysis and mobilization
  • Focus on KPI delivery
  • Experienced turnaround specialist
  • Merger of companies
  • Implementation of structural changes
Read more
Workshops
Tailored workshops on creating customer relevance and implementing necessary changes in structures and customer offerings.
  • Customer Relevance Strategy
  • Structural Change Implementation
  • Customer Offering Development
  • Retail Experience Sprint
  • International Readiness
  • Business Model Innovation
Read more

Inspiring speaker & panelist

With passion for transformation and change leadership, I share insights from 30+ years of experience

Yvonne Magnusson speaking at panel discussion

Panel Discussion

Fashion Industry Summit

Keynote Speaker

Leaders of Trade Copenhagen 2025

Panel Discussions

Fashion Industry Summit & Retail Tech

International Events

Speaking across Nordics & Europe

Expert Commentary

DI Close & Industry Forums

Recent speaking engagements & panels

Leaders of Trade

Copenhagen, September 2025

Business Transformation

Fashion Industry Summit

Stockholm, 2025

Panel: Future of Retail

Retail Tech Conference

Nordic Region, 2024

Digital Transformation

What Clients Say

Trust built through delivered results and long-term partnerships.

Yvonne has a unique ability to combine strategic perspective with operational leadership – always with focus on sustainable profitability.
Board Chairman
Retail AB
Previous collaboration
Under Yvonne's leadership we executed a successful turnaround that resulted in +40 MSEK improvement over two years.
CFO
Consumer Goods Nordic
Interim assignment
Her expertise in digital transformation and internationalization was crucial for our expansion to Nordic markets.
CEO
Fashion Retail Group
Senior Advisory

READY TO BEGIN?

Accelerate your transformation today

Let's discuss how my expertise can help you navigate through change and create sustainable growth for the future.