Experienced CEO and non executive
30 years of experience in retail and FMCG/grocery industry.
18 years as CEO of local and international businesses.
Successfully completed 4 turn-arounds and profitable growth in 7 companies.
Created profitability through digital transformation in 4 companies.
Change Management
To achieve success, it is crucial to ensure that all stakeholders are aligned with the strategy, fully endorse your mandate, and provide unwavering support throughout the journey. Expect a "rocky road" ahead.
Set priorities depending on the state of the change required and the decided strategy. Turnarounds particularly demand a heightened focus on structure and financial stability.
Leadership skills are paramount to success, and this applies to every member of the management team. Foster an environment of transparency and honesty within your team to accelerate the change process. Mutual dependency and trust are essential—you must rely on each other and work collaboratively for the greater good of the team.
Methodology:
Finances: Ensure robust financial planning and control mechanisms are in place. Monitor financial performance closely and adjust strategies as needed to maintain financial health.
Customers: Focus on understanding and meeting customer needs. Develop customer-centric strategies to enhance customer satisfaction and loyalty.
Organizational Ability: Assess the organization’s capabilities and resources. Identify and address gaps to ensure the organization can effectively execute the strategy.
Internal Processes: Streamline internal processes to improve efficiency and effectiveness. Implement best practices and continuous improvement initiatives to support the organization’s goals.
Cultural transformation
Change is fundamentally about people and leadership. To succeed, you need to understand where the organization is in the change curve and systematically work with your management team and HR to define, conclude, and execute the necessary steps.
Communication is critical for success. It's worthwhile to invest time in securing a plan that meets the organization’s needs. Be transparent and honest throughout the process.
Methodology:
1. Create a Sense of Urgency: Highlight the importance and immediacy of the change to motivate everyone involved.
2. Build a Guiding Coalition: Assemble a powerful team with the right mix of skills and influence to drive the change.
3. Form a Strategic Vision and Initiatives: Develop a clear vision and strategy to guide the change effort.
4. Enlist a Volunteer Army: Engage a broad base of employees to build momentum and support for the change.
5. Enable Action by Removing Barriers: Identify and eliminate obstacles that hinder progress.
6. Generate Short-Term Wins: Aim for and celebrate small, quick wins that provide evidence of success.
7. Sustain Acceleration: Use the credibility from short-term wins to tackle bigger challenges.
8. Institute Change: Anchor the changes in the organization’s culture to ensure they are lasting.
Digital transformation
Everything is digital today and you have to make the digital transformation as part of your strategy. I have built different digital platforms depending on the relevance for the target group; Ecom in retail and BtB, communities in publishing and tools to support your customer group.
Digital transformation demands understanding on how it effects the structure of the organisation, processes and investments that are necessary to make.
Business modelling
The key is to understand how you can be relevant to your target group throughout the value chain.
Understand your DNA as a company and develop your strategy from that position.
Understand where your company have to be in the future to make it sustainable.
Define your finances, customers, internal processes and the organisations capabilities.
18 year in the role as CEO in retail and FMCG in local and international companies. Yvonne has during her career as CEO, performed several business transformations, turn-arounds and built profitable and sustainable businesses. She has a deep knowledge in business modelling and development, digital transformation, organisational and cultural changes as a consequence as well as how to handle the impliciations on business processes.
She has a proven track record of delivering operational and commercial excellence and how to transform organisations in the cultural shift of digitalisation
Yvonne has a strong believe in the impact digitalisation has on the customer experience, organisation and the supplychain. The demand on business agility to adapt processes and organisations will increase in the future.
Her passion is to perform sustainable, profitable growth and find the perfect customer centric, market fit.
Offers services as senior advisor, key note speaker, management consulting and interim assignment.
