CEO - Indiska 1901 AB

Indiska is a Swedish retail business founded in 1901 in Sweden. The business changed ownership in October 2022 after the bankruptcy. Indiska has 40 stores in Sweden and 3 in Finland, online business in Sweden, Norway and Finland. It is a lifestyle brand within fashion and home interior. My assignment is to retake the strong position as a lifestyle brand and perform a turn-around for profitable growth.

Interim CEO – Insula's operations in Sweden (Marenor and Fiskeriet)

Insula's operations in Sweden have a turnover of appr SEK 2 billion, EBIT appr SEK -40 million, 500 employees. Market leader in P/L production with the Nordic region as the main market, Retail and Food Service with three production units on the west coast. In Stockholm there is the business around direct sales to special wholesalers and DVH as well as central business with a focus on fresh fish for Retail and Food Service.

Lead a large turn-around program in Sweden and during the period part of the group management team of Insula A/S.

• New production structure - Marenor companies (closing one site and expansion of one)

• Liquidation and re-location of production of consumer packed fresh seafood

• Created a separate business area of trading/direct distribution of fresh seafood

• Strategy on future business model and operating model

• Implementation and merger of business -and operating model of Marenor and Fiskeriet (Insula in Sweden)

Interim CEO - Departments & Stores Europe AB (part of RnB)

DSE AB is the largest tenant in the luxury department store NK Stockholm and Gothenburg. Revenue app SEK 950 million (50% fashion, 25% beauty, 25% luxury accessories), 550 employees

• Stabilized core business (DSE AB reported an EBIT of +15 MSEK in December 2019 (a significant improvement compared to 2018)

• Turn-around in the e-commerce Manofakind.se f

• Improved cash flow and capital rationalization

• Successful rental negotiations that resulted in performance improvements

• Successful supplier negotiations improved cash flow

• Established several new store concepts

• Collaborated with NK Entrepreneurship Association on strategic issues

• Improvements in operational efficiency

• Reorganization of the sales organization with significant, annual savings

• Reorganization at head office from function-driven to business areas with own profit responsibility

Managing Director - BTT Sweden/Kesko (K Rauta AB and Onninen AB)

K Rauta is a building materials retailer and Onninen AB plumbing and electrical wholesaler. Revenue: SEK 4 billion and 1,300 employees

• Developed the business model for the Swedish market to consolidate the wholesale and retail model

• Contributed to M&A activities regarding the Swedish market

• Launched the E-commerce platform for Onninen AB

CEO - Gallerix AB

Privately owned Retail in the home furnishings industry. Revenue SEK 100 million, 100 employees. Reported to the Board of Directors and owner.

• Developed strategy to regain a clear market position with a customer offering in the home furnishings industry with a focus on the wall

• Developed e-commerce and omnichannel

• Streamlined production through centralizationItem description

CEO - Cevera AB

Retail company with a focus on household products. Revenues SEK 1 billion, 500 employees. Reported to the board.

• Turn-around from -30 MSEK loss to RR of over +17 MSEK in 4 years with stable, positive EBIT development.

• Led the change from independent retail to fully integrated retail model

• Launched Ecom and implemented the conditions for omnichannel

• Improved operational efficiency by:

o Change ofbusiness model, marketposition, processes, IT architecture, performance model and cultural transformation

o Launched supply chain solution with central warehouse and distribution as well as central supplier negotiations

o Developed own branded products and concepts

• Transformed the overall commercial strategy for the business

• Successfully planned and divested Cervera AB to Accent Private Equity

Managing Director, Villeroy&Boch Tableware Nordic & Baltics (8 direct reporting countries)

• Reorganized operations from a decentralised to a centralized model resulting in reduced complexity and OPEX savings

• Implemented a new commercial model, customer- ans assortment strategy as well as channel strategy with oustanding, financial performance

• Focused on own retail and e-commerce as key distribution channels for building the lifestyle brand V&B

Business Area Manager - Egmont Kärnan AB

• Developed sales, marketing, budgeting and negotiated lucrative contracts with strategic, global partners/gongs and leading, local intellectual property creators

• An important contributor to the company's digital transformation and adaptation to the development of the target group. Resulted in acquisitions and collaborations for the division

• Launched new magazine concepts/rights including Rocky Magazine, Manga and Elvis Item description

Self-employed

• Conducted market analyses, market and brand strategies for BtC players such as Semper

• Interim CEO of advertising agency MONK

Senior Account Director – Grey Momentum Global

• Ex customers: Findus Nordic, Procter &gamble Nordic, Nokia Multimediaterminals Global, Boehringer Ingelheim Sweden, Electrolux

Unilever AB

• Management Trainee, Product Manager Roles, Product Group Manager Sweden/Denmark, Category Manager Persopnal Care

• Responsible for brands in selection: VIA, VIM, AXE, Rexona, Pepsodent, Organics, Naturelle, Timotei, Pierre Robert, Milda, Flora and sauce glaces

CFM AB – Own company with a focus on interim management, management consulting and board assignment

:

• Board member of Insula A/S - currently leads a large turn-around program in Sweden and during the period also part of group management in Insula A/S.

• Lead projects for Kverva A/S (owner Insula A/S) to define a profitable business model and organisational structure for the Swedish market as well as a long-term business strategy for the Finnish market

• Senior advisor IAMRUNBOX

• Board member Smart Senior

• Explored potential to develop a new digital channel for luxury accessories in the Nordic region including external financing

• Senior advisor, IAMRUNBOX (2019-)

• Advisor - Fastr (2021-

• Board member, Insula A/S

• Board member, Smart Senior

• AB/Marenor Varberg AB/Fiskeriet AB/Escamar Seafood OY (Chairman)

• NK Företagarförening (board member)

• Marenor AB (Board member)

• BID (Boardmember)

• Villeroy & Boch Norway A/S (Chairman), Villeroy &boch A/S Denmark (board member)

• Coach adept Novare leadership academ

• Coach adept NK executive club

• M.Sc. Business administration – Mittuniversitetet

• International Studies, Bayrieshen Julius-Maximilians-Universität, Germany

• Master's Studies, University of Warwick

• Board certification "The right focus in board work", Board Academy, Sweden

• Annual training courses in leadership and specific areas of expertise

• Swedish - Mother tongue

• English - Fluent

• German - Good