Win the town - A must-read article by BCG

A must read article by BCG which captures the strategic perspective a competitive retailer must have today. Working as a CEO within retail, you have to understand the consequences of the new way of operating retail today and the changes in relation to business models. Customer centric has a whole new meaning and you have to ensure your organisation operates that way. You and your management team have the responsibility to ensure you are organized and measure your business accordingly.

https://www.bcg.com/publications/2022/win-the-town-the-new-strategy-for-retailers